White denim is notoriously tough to clean — but nothing stands a chance against Vick Almighty and the Reshoevn8r Signature Shoe Cleaning Kit. In this episode of Shoe Care Academy, Vick takes on one of the dirtiest pairs we’ve seen: the Levi’s x Air Jordan 4 “White Denim.”
This sneaker came straight from a customer who needed serious help — stains, grime, and all. Vick walks you through a step-by-step deep clean using essential Reshoevn8r tools like the Cleaning Mat, Dry Bowl & Rack Combo, and of course, our Signature Kit.
From dry brushing and prepping the surface, to scrubbing the uppers and using the steamer for stain removal, Vick shows you how to clean white denim without using a washing machine — and why that’s key to protecting delicate details like the tongue tags.
???? Products Used:
Signature Shoe Cleaning Kit
Cleaning Mat
Dry Bowl & Rack Combo
Sneaker Laundry System
Sneaker Trees
???? Pro Tip: Avoid setting stains deeper into denim by dry brushing first, and keep your sneaker’s shape locked in with our adjustable shoe trees.
???? Want to restore your kicks like Vick?
Shop now at and use code Levis20 at checkout to save 20% OFF your entire order!
???? Drop a comment if you’ve ever cleaned denim kicks — and let us know what Vick should clean next.
New episodes of Shoe Care Academy drop weekly.
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What is up everybody? I'm Vic Almighty With another Shoe Care Academy episode. Today I'm going to show you guys the Best way to clean up white denim. In This case, I'm going to be working on The 2018 white Levis Air Jordan 4s. This Is one of three colorways. You got the White pair, blue, and black. Unfortunately for me, I'm cleaning up The hardest pair. This specific pair was Sent in by a customer looking to get Them cleaned up inside and out. As you Can see, there's a lot of grime on the Toe box, on the mantle, basically Everywhere on the white denim. White Denim is one of the trickiest materials To clean, but today I'm going to show You guys how using our Rejuvenator Signature shoe cleaning kit. Let's get To Work. So, like I mentioned, these do Belong to a customer. Most of the time, I just clean up one sneaker and do the Second one off camera. In this case, I Want to send them back to its original Owner ASAP. So, I'm going to take care Of both at the same time. Just by Looking at these shoes, I already know There's going to be a tough clean. There's a ton of grime on the toe box And on the back. Those things have been Sitting on there for a while. There's a Lot of yellowing all around the edge, Some orange spills. At the end of the
Day, I'm not exactly sure what those Marks are. I'm not sure if they're fully Going to come out. First things first is To get everything set up to get ready For this cleaning. Now, everything you See here is part of our signature shoe Cleaning kit, plus some additional Rejuvenator products, such as the mat And the dry rack and bowl combo. To get This started, I'm going to take out the Insoles and Laces. Always with that toe mark never Misses. Good to go with these. We'll take care Of them later. Now, with any cleaning, There's two things I got to do first Before I put solution and water onto the Sneakers. Got to use the compressor and Dry brush the sneaker. There's a lot of Surface dust and grime all around the Shoes. Plus, using the dry brush all Around the sneaker is going to help Loosen up a lot of that dirt that's Trapped inside the denim. I always Recommend dry brushing first. The last Thing you want to do is grab solution And water and push the grime deeper into The Material. All right, let's go to the Compressor and finish it off. [Music] All right. I understand not everybody Has a compressor at home. If you don't, Do what I would do if I didn't have one.
Go to the car wash and use the one There. Before I continue the cleaning, I'm going to put the shoe trees inside The sneakers. This is going to help with The creasing and the overall shape of The Shoe. One thing I do want to point out About these sneakers, the white denim on This shoe will be perfect to put in the Washing machine to fully flush out all The grime all around. However, the only Reason I'm not going to be putting them In the washing machine is because of the Tongue tabs on the front and the Backside. It has a cardboard like Material. Once it gets saturated in Water, it gets really wrinkly and it Fades. At the moment, they're in perfect Condition. I don't want to do anything To ruin them. This cleaning is doable Without the washing machine. It's just Going to take a lot longer. Now, most of The time I start with the uppers and Work my way down to the soles. In this Case, I'm going to do the opposite and Start with the soles first. The last Thing I want to do is clean up the Uppers, get them all cleaned up, then Move on to the soles and potentially Risk getting some of that grimy dirty Water to drip onto the uppers, having me To go back and do the work all over Again. So, before I put the solution Into the water and use my stiff bristle
Brush to clean up these soles, I'm going To grab a pick and get all the gunk and Rocks fully out. Prep is all done. Let's start this Cleaning. Two squirts is all you need. Outs look great. Back to almost brand New. Now, the one thing you do got to do Is switch out the water and put some new Solution. You don't want to reapply the Dirty water onto the Uppers. Now, for the uppers and the Midsoles, it's all white denim. I'm Going to be using soft bristle brush and The medium bristle brush. I'm going to Go all around back and forth, back and Forth in a circular motion. There's a Good chance I'm going to have to do this Cleaning a few times in order to get the Results that I want. I'm going to start With the right shoe First. Always start with the softest Brush when it comes to the cleanings. Creates the most suds. It's the most Delicate, especially on this denim Material. All right. So far so good. It's starting To lighten up. Overall, it's still Pretty dirty. There's a ton of marks on The toe box area on the midsole as well. We just got to keep going. All right, guys. I did all the scrubbing I could possibly do using a soft bristle Brush. I'm not even going to bother with The medium bristle brush. The bristles
On the medium bristle brush may be a Little bit too stiff. That'll cause some Fraying on the white denim. The next Step I'm going to do is go to the Steamer next door. I usually never use a Steamer, but in this case, I'm going to Give it a shot. I really don't think I'm Going to have too much luck, but it's Worth a shot. Now, once again, this is definitely a Tool that not everybody has. I don't Really like using this tool cuz it's Kind of overkill. Sometimes it helps, Sometimes it doesn't. I'm going to try My best to get all the stains out in This white denim material. It's going to Go back and forth, back and forth. Hopefully, it does the trick. I'm really Going to be focusing on the toe box Area. I'm really going to be focusing on The toe box, the metals area, and really Anywhere else where some deep Stains. In the meantime, I got the shoes Outside drying. I'm going to go ahead And take care of the insoles and the Laces. I'm going to use a soft bristle Brush once again. Give everything a good Pre-treatment. Then I'm going to put Everything in our single laundry bag and Put them in the washing machine. To Clean up the insole, I always use the Medium bristle brush or the soft bristle Brush. Either one does the trick. In This case, they're not that dirty, so
I'm just going to be using the soft Bristle brush in a circular [Music] Motion. All Right, let's put this stuff in the wash. Since the laces or insoles are never Delicate, I'm going to put these in the Washing machine to get a full clean. You Can use hot water or cold water with the Washing machine. It's not going to Damage the insole or lace at All. When it comes to the Levi pack, I'm A big fan of them when they first Release. The black and the blue ones are By far my favorite. The white ones, not So much. simply because of this reason. They get dirty really fast. The blue Ones are clean. It's a classic one. I've Done a couple customs on them where I've Distressed them to give it that vintage Look. The black ones are especially Sick. That's a pair that I do need in my Collection. Cleaning is fully complete. During the steaming process, they look Pretty bad. A lot of the stains that Were on the toe box area and the Midsoles look dingy still. I had no hope For them. I thought once they dried, Those marks were still going to be There. But as you can see, a lot of Those marks all around the sneaker came Off. They're still kind of there. You Really have to focus on the shoe to kind Of see them. White denim is a really
Tricky material, especially if you can't Use a washing machine. A lot of that Grime and dirt gets stuck inside the Material. The best way to go about it is By using all our products, a steamer, And a compressor. At the same time, Though, I understand not everybody has a Steamer or a compressor at home. So, What I would recommend doing is just Taking your time with the cleaning. Redo The cleaning two to three times. You Also don't want to leave the shoes Oversaturated when you dry them. Make Sure to grab a towel, pat it down dry From the outside and the inside. You Want to remove as much of that water and Solution as possible. If you don't and You let the shoe dry super saturated, There's going to be yellow marks all Around the denim and it's going to dry Horribly and you have to go back and Redo the shoe. A couple more things you Want to take note of when cleaning up The sneaker. Don't oversaturate the Tongue tags. These are still looking Perfect. Since it is denim material, the Material gets pretty creased up in Certain areas. You definitely want to be Using shoe trees when cleaning up the Sneaker. If not, the toe box is going to Get super wrinkly. There's some in some Areas. I could probably remove that by Stuffing it with some towels, but keep That in mind. When it comes to cleaning
The sneaker, you're going to be doing a Lot of scrubbing either using the medium Bristle brush or soft bristle brush. It's going to create some fraying on the Wings and possibly in the back tab. In This case, I'm going to leave it. If the Original owner wants to remove it, he Can just grab some scissors and cut it Off. I don't mind it. I think it gives It a cool look. All that's left to do is Lace them up. [Music] All right, guys. That's going to bring Us to an end on cleaning up these white Denim Levis Jordan 4s. Honestly, after Cleaning these up, it reminded me of how Tricky and timeconuming cleaning up White denim really is. Just follow the Steps that I did in this video and You'll get some clean results every Time. If you don't care about these Tongue tags getting creased up, put them In the washing machine. It'll make your Life a lot easier and plus it'll Probably come out cleaner than these. You can find all the products I use in This video at ruminer.com. Use promo Code levice 20 to save 20%. But it's Only good for the first 20 orders, so Act fast. This is Vic Almighty. I'll Catch you guys on Monday. See you guys.
