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Check out how YouTube Shopping has helped me grow as a creator–from making my sneaker recs shoppable with their affilate program to launching my first brand, APTHCARY.
Use the links below to discover ways you can connect your store and feature your products on YouTube.

https://www.youtube.com/watch?v=93z9DqfE_ek
https://support.google.com/youtube/answer/12257682?hl=en

Thanks to YouTube for sponsoring this video.
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#ShopWithYouTube


Three years ago we started right here in My basement now we're here what's up Everybody I'm Seth Bor and I'm a sneaker Reviewer and designer so back in 2016 I Was actually a full-time designer in New York City and uh I was buying a lot of Sneakers so I decided to take two of my Passions one creating content on YouTube Today I'm counting down my top five Basketball sneakers and the other being Sneakers and mesh them together into one Channel where I was able to review Sneakers from a design perspective in 2020 I decided to co-found my own sock Brand called Apothecary our first Collection of 2020 I want to give a huge thank you to YouTube for sponsoring today's video About a year ago I became part of YouTube's affiliate program I was stoked Because it felt like a stepping stone in My YouTube career I've seen a lot of People make videos on this shoe selling Through the YouTube affiliate program Really got me comfortable with selling Products on YouTube and for me it's been A night and day difference especially When compared to working with other Affiliate companies everything is Integrated into the YouTube system that You're already using I can tag directly From YouTube right when I'm uploading a Video which makes it incredibly easy and Simp seamless the YouTube shopping

Feature that I use most is tagging it Allows me to tag the product that I'm Talking about in that video and now YouTube has introduced timestamp tagging Which means I can actually tag a product Right when I talk about it it's Incredible that little timestamp will Pop up with that exact shoe right when I'm talking about it and since becoming A part of the YouTube affiliate program I've been able to go back and tag some Of the older videos as well especially Some of the top 10 lists that are still Getting views but financially it's been A big Improvement as well because it Allows people to very seamlessly buy the Products that I'm talking about because They can literally click the link in the Video than having to scroll through the Description to find the link over time I Realized this is such a great tool to Sell products why am I not creating my Own product and selling it on YouTube I Co- found an apothecary with Osman quo a Good friend of mine and an incredible Designer based out ofil he's been a Lifelong sneaker fan like myself that's So sick we wanted to have socks that not Only looked great with all the sneakers In our collection but also felt great All day and crazily enough you can't Really find that on the market today Yeah that's awesome so this over here is My entire Apothecary sock collection

This is every single sock that we've Ever ever made but I figured I'd show You guys my favorite part of the office Which is the sock wall my subscribers Definitely have some influence on the Design of the products that we make this Is the tonal nude collection goes from Tan to Brown really cool whether it's Introducing a new category of products That people have been asking about or Just changing the color of a sock to Make it more wearable for certain people And this is actually really cool a fan Actually sent in a custom pair of Sneakers which features a lot of Different sock designs that we've made Over the years when it comes to Determining what kind of content I'm Going to create whether it's short form Or long form I usually think about the Story first I just bought $10,000 worth Of sneakers in these boxes so for Example if it's a short story that I can Convey in about 30 seconds I'll make a Short form video you won't believe what I just found of the Nike outlet or if It's a longer story like maybe I want to Review a sneaker and talk about all the Materials and the design and even the Story behind it I'll create a long form Video I'm so excited and I find that Whenever I put out a new long form video Our traffic and sales on the Apothecary Website goes up I also use the community

Tab because it allows me to put out Quick bulletins about maybe a new drop Coming out or even get people's feed Fe Back on an upcoming collection when it Comes to sort of balancing which Products to talk about more whether it's My own products or the products that I Promote on the channel I really try and Promote my own products very naturally Like whenever I'm wearing them whenever I'm creating a new drop I sort of talk About it in a way that I would talk About it to a friend or a person that I'm seeing in real life with this drop We're actually giving people some free Stickers in the beginning learning the Right balance of how to promote your Product in your own videos can be Difficult okay so now it's time for the Least fun part of the whole process but Over time you'll learn that you get Feedback from the people watching your Videos and you're able to change the way That you promote your product to make it More natural to fit in directly with Your content you might be worried that When you're talking about your own Product that you're going to come off a Little too promotional or too salesy What I realized is that the people who Are watching my videos really care about Me what I'm doing and the products that I'm talking about so if I'm creating a Product or a brand that I'm genuinely

Passionate about that I know is a really Good product overall I just love sharing It with the people watching the videos I'm not pushing it down their throats I'm just telling them this is something I created this is something that I love And it's a good product and the people Who want to buy it can easily do that Through YouTube my advice to a YouTube Creator who wants to sell their own Product on YouTube is just to do it like Your first YouTube video it might suck But as you start to work on that product And iterate on it and get feedback from The people watching your videos it'll Get a lot better I think it's a great Place to get your product out there and Really connect with your fans in a new [Music] Way